The Brocato America red, white and blue system. (TM) 1.Step 1. Cleanse 2.Shampoo Products 3.Step 2. Condition 4.Conditioner Products 5.Step 3. Style & Finish 6.Styling Products Brocato America, a line tested by Sam Brocato himself and backed with his 100% satisfaction guarantee. The key is to use all three categories - blue (cleanse), white (condition) and red (style and finish) - together as a system. Each category has several products from which to choose. Use these to create a personal style for all your clients.   Step 1: Cleanse TRUE BLUE. Sam Brocato believes that cleansing is of utmost importance in keeping your hair beautiful. Cleansing sets the stage for how your hair is going to behave. It not only takes away the impurities that have built up on your hair, such as oil, pollution, smoke or residues, but it also adds things like moisture or volume. Brocato America shampoos leave hairclean and fresh - never stripped or dry. All shampoos are safe for chemically treated hair. So start your style right, with a true blue shampoo. To use: Put a quarter size amount in palm and rub hands lightly together to spread product over entire hand. This allows you to spread shampoo evenly over hair for all-over cleansing. Rinse well. Tip: A gentle head massage while you shampoo helps keep scalp clean and balanced.  Shampoos Daily shampoo Moisture shampoo Deep Cleansing shampoo   Step 2: Condition PEARLY WHITE. Once hair has been cleansed of all impurities, it is ready to be conditioned. Sam Brocato feels that conditioning is very important in keeping hair in top form. Conditioning helps repair any damage that has been done to hair through either environmental or chemical stresses and it helps protect against any further damage. Brocato America conditioners are formulated to work effectively without adding weight or build-up to the hair. They condition, detangle, protect and add shine, keeping your hair in top shape. To use: Put a quarter size amount in palm and rub hands lightly together to spread product over entire hand. Starting at the end of the hair, 'comb' fingers through, working your way up until conditioner is evenly spread through the hair. Leave on for 2 to 5 minutes. Rinse well. Tip: Do a final rinse with cool water. This helps seal the hair's cuticle, holding moisture to the hair and smoothing the hair for extra shine.   Conditioners Daily Conditioner Detangling Spray Saturation Light Leave-In Conditioner.   Step 3: Style & Finish THE GRAND FINALE. O.K., your hair is cleansed and conditioned, now it's time to play. Brocato America styling and finishing products work to give you your signature style, since sometimes what you have in mind isn't always what your hair has in mind. These products are formulated using maximum to moveable hold, depending on your look and needs. So have fun. Experiment. And show your style. To use: Product usage varies, but as a general rule - concentrate product in areas where your hair is particularly unruly.   Styling Products Maximum Hold Gel Power Holding Foam Mousse Gel Sculpting Spray Moveable Hold Hairspray Firm Hold Hair Spray Max Hold Hairspray Texture Creme Straightening Serum Volumizing Tonic Powerfix (TM) Design Spray. Hold-on Styling Gel.